How Do We Shift Discourses? (Fully Booked)
THIS COURSE WILL BE CONDUCTED IN GERMAN! The shift to the right has long arrived in Europe, but we don't have to accept it. There is nothing to do but to speak up: We have to contradict, raise our voices, push back—especially in the media public sphere.
But how do we manage not to leave the political discourse to the right and even shift it to the left? How do we bring our critique of the world, our demands, campaigns, and actions into the news?
Whether you want to kickstart your communication or improve your skills: This week, we'll cover everything you need to know about press and media work to get leftist messages into the media.
We discuss how to develop narratives and get your position across succinctly in front of cameras and microphones. We practice writing press releases that can no longer be ignored. You learn how to contact journalists and build your press distribution list. And we experiment with how to go viral on Instagram and TikTok.
This training is suitable for anyone who wants to counter the shift to the right and gain media reach for leftist counter-narratives.
Modules:
- Developing Convincing Core Messages and Narratives
- Storytelling as Political Practice
- Interview and Panel Training
- Strategic Press Work: Press Releases and Press Contacts
- Social Media: Implementing Political Content on Instagram and TikTok
- Body Language, Voice, and Impact in Front of the Camera
- Tips and Tricks for the Austrian Media Landscape
This course is for you if ...
- ...you are a spokesperson for an organization, you do media work, and want to hone your skills.
- ...you are interested in political communication and want to work more in this area in the future.
- ...you wonder how we can reach people outside our bubbles with our messages.
- ...it is important to you to reclaim media for progressive content and thus counteract the shift to the right.
Learning objectives
Together, we learn to bring our messages into newspapers, television, and radio and to place them on social media. We sharpen our rhetorical skills and get tools and tips for targeted messages. Through practical exercises, media analyses, and collaborative work, we apply what we've learned directly. At the end of the course, we are able to develop and successfully implement convincing communication strategies.
Trainers
Emily Laquer
Emily (she) is a talk show coach, interview trainer, and media strategist at the activist agencywhere she has coached over 2,000 people for appearances on shows like Markus Lanz, ZDF's "13 Fragen," or the Tagesschau—including trainees, works council members, trade unions, climate activists, refugee councils, people affected by poverty, homeless people, combative healthcare workers, Ukrainian peace activists and Russian exile journalists, sea rescuers, and people who have fled across the Mediterranean. She lives in Hamburg St. Pauli, on Instagram, and TikTok.
English 
German